Saturday, January 31, 2015
Let's start with Emilie Noetzel's notes from her UK Toy Fair tour. No photography was allowed, but she was able to take some notes on key points... (Note: As this is a different region than the US, we may already have some of this stuff in stores. I'll also note some times PR reps show us things as if they are new, but they've been in stores for a bit. No way for us to sort through all that, so here's the lot!)
Wednesday, January 28, 2015
At the world's largest Toy Fair which takes place in Nuremberg, for the first time in Mattel's 56-year history, Barbie™ is pulling out a cape and mask and transforming into a modern day superhero. During a groundbreaking stunt at the Toy Fair, Barbie™ demonstrated her new superpowers and took to the skies in front of crowds of onlookers. The Toy Show is the mecca of the industry that sees the world's leading brands showcase the most innovative toys that kids will be playing with in 2015 and beyond. Barbie™ stole the show in her new superhero persona and performed a one of a kind global stunt.
Tuesday, January 27, 2015
Monday, January 26, 2015
Sunday, January 25, 2015
Saturday, January 24, 2015
Not to beat this one topic into the ground, but we are working round the clock (on this and other jobs), getting all the pics from UK Toy Fair 2015 edited and..well..this one is a quicky! We've got some new details on the toy lineups for Jurassic World and since those fans are the loudest, and the re-tweetiest...and ask very nicely, we are happy to dive in and get whatever we can. As is the way of our people, I will now shout SPOILER WARNING as there's a certain dino described with a very interesting talent...
Friday, January 23, 2015
which we gave you a taste of HERE). Actually actually..Hasbro hasn't started their marketing for Jurassic World at all...they are just leaking...from every boat they've got it seems. As the dinosaur images creep out across the globe, eagle eyed websites pick up the meager scraps and run with it, feeding a fandom that always seems insatiable...and is only really visible (to an outsider) when the news starts to fall like rain. That's when you realize how many Jurassic Park maniacs there are out there! It's the same with My Little Pony..and Power Rangers. That's got to be my favorite part of Toy Fair time...watching all these fans come out of the woodwork to eat up every ounce of coverage as fast as we can post it. ANYWAYYYS...let's check out some upcoming Avengers and Jurassic World toys, shall we? Yes, have some!
Thursday, January 22, 2015
Wednesday, January 21, 2015
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