The cast and crew of The Book of Life sat down to discuss the upcoming movie at San Diego Comic-Con International this past weekend. On hand were actors: Christina Applegate, Channing Tatum and Ron Perlman alongside producer Guillermo Del Toro and director Jorge Gutierrez to talk about what makes this new animated feature something you can'tmiss. The production team wanted to make something different than the big films of this year and celebrate a rich culture. Director Jorge Gutierrez described the film as, "Really unique and different. Growing up I wanted to see a Mexican story and now I was able to put in all these things I never saw but wanted to, into this film. We really wanted this to look true to its Mexican roots."
Guillermo Del Toro, whose imagery has always remained infused with the richness of his heritage, elaborated, "In order to be universal, we tried to be very specific to our culture and who we are and what we love. None of us are trying to cash in on a generic animated film about talking animals with quippy one-liners."